- Just Listen
- Show Your Support
- As An Organisation
- Take Action!
- Local Case Studies
- Challenge Stigma In The Media
- Tell Us About Your Experience Of Stigma
- Stigma Stop Watch Form
- Supporting 'see me'
- Sign Up For Our Newsletter
- Come To A Meeting
- Creative Writing competition
- Photography competition
- Children And Young People
- Local Grants Scheme
- Scottish Mental Health Week
- 'see me' this summer
- Parent Category: Toolkit
Campaign Tone and Key Messages
All successful campaigns have a distinct and consistent ‘tone’ and brand identity which fits in with both our task and our values.
The ‘see me’ campaign seeks to be:
- Hard-hitting and direct, without being shocking
- Avoid ‘blaming’ or ‘wagging the finger’ at those who stigmatise and discriminate
- Promote an inclusive message: ‘lets’ stop the stigma of mental ill-health’ means that we are planning to do this TOGETHER. We all have to change – not just ‘you’
- Show people with mental health problems in a positive light – as more than their ‘diagnosis’ or ‘label’. This is especially important when we work with news photographers and our media volunteers
- Show people throughout our campaign. ‘see me’ is nothing without its people: it’s staff, volunteers and champions
- Positive – even we are challenging others; so that we suggest alternative approaches.
- Warm and engaging: if we can’t win people over, what chance to we really have to make lasting change?
Some of our key messages to date have been:
- Let’s stop the stigma of mental ill-health (see me’s strap-line)
- See the person, not the label
- 1 in 4 Scots will experience a mental health problem at some time in our lives.
- People with mental health problem can and do recover
- People recover best with help and support
- Stigma hampers recovery from mental health problems.
- For people with mental health problems, what you do (what we all do) makes a difference
- You don’t need to do anything special – just be there...be yourself.