Young people have their own campaign website Just Like Me which features the two characters from our ads Cloud Girl and Cloud Boy.
‘see me’ first started developing its Just Like Me campaign in 2003 and we consulted over 1000 young people across Scotland before the first of the ads (Cloud Girl) was launched. The campaign involved young people talking directly about their own experiences of being bullied and stigmatised because of their mental health problems, and the campaign won awards.
The need to address young people’s attitudes to mental ill-health was recognised from the earliest stages of the ‘see me’ campaign. Initial research with a range of national children’s organisations supported the idea of a dedicated young people’s anti-stigma campaign. The campaign aims:
• To challenge young people’s own attitudes and behaviour towards people of all ages with mental health problems.
• To combat the self-stigma that can result in young people not seeking help when they need it.
• To reach other family members through young people
• To promote a better understanding of recovery
• To raise awareness of the issues with professionals working with young people
In this section of the website you can read more about stigma and young people, find out what you can do to challenge stigma, tell us your own experiences of mental health stigma and follow links for more information.
Adults can also read information about how they can help.